The objective of this student project was to conceptually develop and brand a fictional business. Arches Biking Company is a multi purpose biking company located in Moab, Utah, which is focused on bringing a unique, quality experience during your trip to Arches National Park. Take a bike, ride and enjoy all of the benefits of the park or into the surrounding area. Our premium mountain bike selection fits the most basic rider to the most adventurous thrill seeker. This project included responsive web implementation for desktop and mobile devices.