Elizabeth Coleman
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MARKHAM WINE LABEL SERIES

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BRANDING

MARKHAM WINE LABEL SERIES

A student project for my packaging design class. The goal was to take a pre-existing winery and develop a series of rebranded wine bottles. Emboss and gold foil are featured in this wine series, and are used consistently to develop a rebrand. A desaturated color palette and bold condensed type make the series casual but elegant. Elements from Markham's previous bottle collection are considered and revamped, such as the duotone image, logo, and neutral based colors.  

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